Category Manager Underwear

CEO Company: Henrik Bunge
Head Office: Stockholm, Sweden
Work Location: Stockholm, Sweden
Turnover: 990 Million SEK
Employees: 151  

2025-02-26                                                              

CIP global executive search has been assigned to recruit a Category Manager Underwear for Björn Borg.

Company Description

Björn Borg has been a Swedish fashion brand since 1986, creating underwear and sportwear designed to make you look and feel active and attractive. They are on an exciting journey and their ambitions are clear – Become the number 1 Sports Fashion brand in the world. They constantly challenge each other to push themselves further, whether at work, in the gym, or in life. Björn Borg aims to offer a company culture built on high ambition, drive, and a strong passion with a team spirit, that will give you the power to succeed, and they value a positive mindset that can provide them with the strength to be the best at what they do.

Go to website for additional corporate and product information.

Job Description

As Björn Borg’s Category Manager for Underwear, your responsibility will be to create the best Assortment according to our Product Promise and Assortment Strategy Plan. You will lead the Assortment creation of their underwear assortment, setting the perfect balance between innovation, newness and carry over styles. You will have direct contact with your product team. In this role you work alongside the Design team, Product Development team, Sourcing team and Sales team, being a part of Björn Borg’s Category Management team, creating the future for their Underwear collection.

Tasks and Responsibilities:

• Drive product assortment creation, according to set KPI´s and timelines
• Practical category management and administration
• Drive product innovation
• Staying up to date with Björn Borg’s markets and competitors.
• Ensuring that the underwear assortment aligns with the product promise
• Drive reduction of sustainability footprint
• PLM management

Profile and Experience:

• Bachelor in Textile economics, Buying degree or equivalent
• Have a minimum of 6 years of experience as a Category Manager within apparel
• Previous experience with Underwear is meritorious
• Proven track record of driving an assortment strategy successfully
• Proven track record of an innovative, self-starting mindset with an ability to lead products through the full development process towards Category KPI´s
• Strong analytical skills
• High level of English language skills, both verbal and written

Personal profile

To succeed in this position, it´s important that you embody Björn Borg’s company culture, and their values, and that you believe it´s important to train to live. They believe that people drive change and that we all become stronger together. It’s also important that you are well organized, effective, detail-oriented in your work and take your own initiatives. You’re a team player and have excellent cross-functional communication skills as well as loves clear goals and set high ambitions and standards. To succeed in this role, you should be solution-oriented and able to work proactively, to see what needs to be done. In this way, you will be a part of driving the team and the assortment forward. As a person, you are also structured and flexible. You can independently drive your work forward and take responsibility for completing your tasks on time with high quality

Björn Borg requires that you work from their HQ, at Frösundavik, Solna, according to their set working policies.